Vasilii Bernshtein
Vasilii
Bernshtein
Economic Sociology
and Artificial Intelligence
For over two decades, I have combined academic depth and research rigour with hands-on experience in behavioural sciences and digital marketing. I design intellectually robust and practically applicable strategies — and bring them to life. I lead projects, manage processes and teams, and launch startups.
For over two decades, I have combined academic depth and research rigour with hands-on experience in behavioural sciences and digital marketing. I design intellectually robust and practically applicable strategies — and bring them to life. I lead projects, manage processes and teams, and launch startups.
SKILLS, KNOWLEDGE, AND PRACTICE
20+ years in management, research, education, and consulting
Skills and Specialisations
Research and Analytics
- Conducting marketing and sociological studies (including field sociology, digital surveys, and business intelligence)
- Applying economic and digital sociology methods in business planning
- Developing and validating hypotheses using AI tools
Technology Integration
- Implementing AI-based solutions (analytics, automation, generative models)
- Digitising communication and customer journeys
- AI consulting for small and medium-sized enterprises
Branding and Communication
- Developing and positioning personal and local brands
- Content strategies and expert production
- Building turnkey content platforms and digital presence
Marketing and Promotion
- Design and execution of advertising campaigns (targeting, SEO, content marketing)
- Creating funnels and customer scenarios
- Media strategies and engagement with digital audiences
Managerial Competencies
- Project management via Agile, Kanban, and Scrum
- Structuring teams and business processes
- Designing motivation systems and KPIs
- Consulting for small business owners and managers
Languages
- Russian — native
- Spanish — B2 (professional and everyday communication)
- English — B2+ (academic, business, and technical contexts)
CASE STUDIES
A wealth of experience and expertise
Report for the European Commission
This case study shows how digital methods and deep content analysis across all EU languages can create not just a report, but a functional tool for policy transformation.
Startup via ENISA
This case demonstrates how, even under intense competition and migration restrictions, it is possible to build a multi-layered digital business ecosystem.
Communications Transformation for a Pulp & Paper Plant
This case illustrates the transformation of communication between a pulp & paper plant and its head office in an industrial and geographically remote context.
Agile in a Linguistic Holding
The project became one of the first large-scale agile transformations of the HR department in Russia into a highly formalized B2B company focused on large government contracts.
Digital for a Top Private School
The team was tasked with rethinking and redesigning the digital environment of a leading private school in St Petersburg, focused on international curricula.
PROJECTS FOR SALE
Ideas turned into successful ventures
Projects in development
CET by NG AI Hub — a multiservice digital platform in Spain
CET is not just a SaaS product, but an attempt to institutionalise a flexible, multidimensional, and culturally adapted approach to entrepreneurship in Europe.
Brands, partners, and clients
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