Consulting
Effective business solutions through advanced technologies
In the digital context, this means applying analytics, process automation, neural networks, and artificial intelligence (AI) tools to identify issues precisely and develop tailored solutions for businesses of any scale.
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What is modern consulting in the digital context?
Consulting today comprises a range of professional services aimed at optimising business processes, improving communication efficiency, and strengthening market positioning through innovative technologies and digital tools.
The consultant serves as a guide, assisting business owners and executives in building effective strategies, positioning their brands, and managing teams efficiently.
In the digital context, this involves using analytics, process automation, neural networks and AI tools to precisely identify challenges and develop customised solutions for businesses of any size.
Evolution of the phenomenon
Traditionally, consulting was limited to broad strategic advice based on theoretical frameworks and the consultant’s personal experience. With the rise of digital technologies, this model has undergone a fundamental transformation.
Today, consulting is a deep analytical process where professionals equipped with advanced tools can quickly diagnose business pain points and propose concrete, measurable solutions. As a result, the effectiveness of consulting projects has increased significantly, while the time and cost of implementation have decreased.
Successful examples
Teamwork optimisation: using Notion and digital task management tools, several small startups in Barcelona successfully improved their operations, boosting productivity and employee satisfaction.
Personal brand positioning: with AI-powered social media analytics, individual entrepreneurs were able to establish effective brand positioning, expand their client base, and strengthen their professional credibility.
Communication strategies for small businesses: through in-depth audits and digital communication analysis, local companies successfully restructured their marketing strategies and customer engagement channels, leading to improved loyalty and sales.
Why Vasilii Bernshtein?
I combine deep knowledge of sociology and digital technologies with real-world experience in entrepreneurship and teaching — enabling me to solve complex business problems effectively.
My consulting approach goes beyond general recommendations: I apply analytical and automated solutions that deliver visible results from the outset.
I conduct tailored consulting sessions adapted to each client’s situation, helping them grow confidently while using their resources with maximum efficiency.
SKILLS, KNOWLEDGE, AND PRACTICE
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