01
Concept
CET (Consulting Experts Team) by NG AI Hub is a digital service ecosystem that integrates tools for consulting, automation, marketing, and knowledge management, tailored to small and medium-sized enterprises. The project emerged in response to growing demand among Spanish autónomos and microenterprises for flexible, affordable, and intellectually rich solutions that eliminate the need for in-house specialists.
Its ambition is to build a “digital brain” that can be plugged into a business — covering everything from marketing to HR, from development to research.
Built on modular and scalable architecture, CET allows businesses to combine analytics, strategy, implementation, and training according to their specific needs. It focuses on migrant-led enterprises, the creative sector, consulting, educational ventures, and digital startups.
02
Team
The project is led by Vasilii Bernshtein, economic sociologist, consultant, and digital marketing expert, with experience launching an ENISA-validated startup.
Co-leading is Yury Tolmachev, an IT entrepreneur with 20+ years of experience in digital product development and deployment, certified by Google and Microsoft.
Key partners include UX/UI designers, developers, marketers, AI integrators, and editors with backgrounds in international projects.
The project embraces agile, decentralised team structures, with remote groups, no-code/low-code solutions, partial automation, and tailored sector/language localisation. External experts in legal support, tax optimisation, and industry-specific regulation will also be engaged.
03
Product
- CET by NG AI Hub offers a multiservice digital platform with:
- Consultancy for launching and managing EU-based projects (strategy, licensing, CNAE, legalisation)
- Automated marketing workflows and AI-powered content generation
- Educational modules and micro-courses on soft skills, digital tools, and entrepreneurship
- Virtual assistants and agent-style business support services
- Analytics tools and segmented research modules
- Personalised career trackers and guidance tools for solopreneurs and creatives
04
Geography and Scale
Base jurisdiction: Spain (limited company registered June 2025).
Primary focus: the EU market, with emphasis on Russian- and English-speaking migrants in Spain, Germany, Portugal, Estonia, and Cyprus.
Target Reach Estimates (TAM/SAM/SOM):
TAM:
5+ million solopreneurs across the EU
SAM:
400,000 migrant and creative microbusinesses
SOM (Spain – initial phase):
approximately 15,000–20,000 users
05
Conclusion:
CET by NG AI Hub is not just another SaaS product — it is an attempt to institutionalise a flexible, multifaceted, and culturally adaptive approach to entrepreneurship within the European context.
This case illustrates how a platform can consolidate tools for consulting, marketing, HR, and education — providing operational capacity in times of digital transformation and migration pressures. CET aspires to be a digital equivalent of a professional team for the next generation of small, agile businesses.
